About Us

RISING – LUXURY PLEASURE IN PERFECTION

What began as a passion for high-quality pleasure became a vision. From this vision arose a company that stands for LUXURY PLEASURE .

Rising is a brand founded in Switzerland, based in Ittigen, and managed by Markus Friedli. Thanks to his exclusive contacts in the Dominican Republic, a dream became reality - the development of their own premium cigar. The Jungle Toro laid the foundation for a business that continues to develop day by day. Together with first-class partners, Rising strives for perfection - in every detail, in every cigar, in every encounter.

LUXURY PLEASURE – A LIFESTYLE

LUXURY PLEASURE is more than just pleasure – it is a lifestyle. Modern, exclusive, sophisticated. It is about unforgettable moments, about the interplay of pleasure, passion and emotion. Rising brings people together who recognise and share the value of these moments.

Experience Rising – experience LUXURY PLEASURE .


Markus Friedli, Managing Director of Rising Cigar