A passion for high-quality indulgence gave rise to a business idea, and a business idea gave rise to a company that stands for LUXURY PLEASURE.

Rising is a Swiss founded company based in Ittigen and run by two friends and business partners Markus Friedli and Mahmud Akbar. Through your contacts in the Dominican Republic, you were able to fulfill your dream of a specially developed cigar. With the cigar Jungle Toro they started their business, which is being developed further every day. Together with active partners, Rising strives for top quality in all areas.

What is LUXURY PLEASURE? LUXURY PLEASURE embodies a modern and luxurious lifestyle for men and women. Sharing pleasure and positive emotions creates great moments. Rising sees this as a mission to share such moments with people who enjoy themselves and with partners.